Our Web Analytics Services Empower Data-Driven Decisions & Uncover Actionable Insights From Your Customers. The advantage of digital and online marketing is that it can be measured. And what can be measured can be controlled. The challenge is data overload. It is not always easy to use this information to help make decisions & achieve goals. Analytics driven tracking and reporting dashboards are part of our online marketing services. If you already have digital programs in place, we’ve designed solutions that you can sign up to augment your existing digital marketing initiatives.
Define, Measure, Analyze & Improve
Data collection and analysis is key to improving your marketing efforts online, the performance of your website and learning more about what your customers value and continuing to build and strengthen your relationships using that knowledge. At Nexus Media, we are passionate about analytics and data and measurement. We are also quite good at what we do (and Google Certified).
What is your objective behind search engine marketing and search engine optimization? You expect to increase relevant traffic from the geography you’re focused on, engage fruitfully with your email and blog subscribers; get more enquiries for your services, generate leads, and eventually lead to business growth and create a brand for your business.
Analytics plays a key role in achieving this. It answers every ‘why’ and ‘how’ involved in the processes of search engine marketing and search engine optimization. This involves research and endless data crunching. Then you can strategize and re-strategize your digital marketing initiatives.
As part of our analytics services, we also prepare custom reports that help you understand and identify the 'low hanging fruit' with your on-going web site activities. This report also covers an extensive analysis on the site bounce rates, exit rates, average time spent on the site etc which enables you to make web site modifications purely from the web site usability and navigation perspectives.